The Link Between Behavioral Science and Graphic Design

You may think that behavioral science and graphic design have very little to do with each other. However, behavioral science elevates design to a higher and more cohesive level. Here are three tactics that designers and marketers use to create more cohesive material: The Power of Simplicity Ever heard the saying, “less is more”? That’s what this technique is all about.  The design is presented so that “the most important concepts and key takeaways [are put] in an easy to understand manner that does not get lost in the ‘fluff’”. While you may think giving the consumer the most information100